How Top LinkedIn Voice Amelia Sordell became the OG of LinkedIn with 171k followers and scaled her personal branding agency to $3 Million+ in 3 years

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Owner of UK’s top Personal Branding Agency, Klowt, Amelia Sordell is considered by many LinkedIn Influencers as one of the OGs of LinkedIn.

Simran Bellani, 6th June, 2024

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Amelia Sordell in Numbers:

♠️ LinkedIn – 171k
♠️ Instagram – 30.2k
♠️ YouTube - 908
♠️ Twitter – 3.7k
♠️ Newsletter – 3k+

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Amelia’s Backstory:

Amelia Sordell had a fashion business at 21. It was successful and stocked in various renowned outlets in the UK. ASOS was in discussion with her.

But the business failed in the second year. She had to shut it down and return to her job – a humbling experience.

She worked as a marketer in recruitment for 10 years before launching her next business.

Amelia liberally talks about her failures online without feeling ashamed, because she believes that failures are not the opposite of Success, failures are a part of Success.

With that belief and 10 years of experience as an employee, Amelia jumped back to Entrepreneurship, right in the middle of the pandemic.

The world was shut, but Amelia’s inbox was full of requests to help people build their online presence.

Amelia had already amassed around 15k followers on LinkedIn while working as an employee helping her employer win more business.

Her love of social media got her to a point where she saw starting a marketing agency as the only logical next step.

Today, she has 171k LinkedIn followers, The Top Voice badge, a successful business, a team of 13, and $850k+ in the bank just off her personal brand.

What’s more? In just 3 years of writing on LinkedIn, this is what Amelia has achieved ➡️

1. Quit job, launched business, scaled it to 7 figures in literally just 3 years
2. Generated over $3,000,000+ in inbound revenue.
3. Gets paid to deliver keynotes all around the world and speak at LinkedIn HQ 2x times.
4. Gets paid to train employees of clients
5. Built a swanky office and a team of 13

Let’s dive into how she did it all.

Amelia’s Income Streams:

1. Klowt - Personal branding services – Personal branding, Employer personal branding, ghostwriting articles and books, website design, PR & Talent management, social media management, Podcast production and workshops
2. Get Klowt – World’s first personal branding platform
3. Consultations and 1:1 mentorships
4. Public speaking

Amelia’s Content Strategies to Implement for 10x Growth:

Although Amelia does not create content for her clients anymore and has assumed a leadership role, she often shares her winning LinkedIn content strategies.

Here are a few golden ones:

1️⃣Amelia’s 7x4 content rule

Consistency is quite underrated, but it’s also hard when multiple things pull you in different directions.

Amelia shares with us 3 types of content that’s worth reading and sharing on LinkedIn.

Content that:

• Educates
• Inspires
• Entertains/ Amuses

Another thumb rule she absolutely stands by is that first 99 times you give value to your audience, and then one time you ask them for something you want – client/ subscribe/follow/download/buy, etc.

2️⃣Amelia’s 9x4 commenting strategy

Not sure why she emphasizes on 9 influencers, but spend a few minutes reading posts of people you look up to in your niche. Add meaningful comments on their posts and try to start a conversation in the comments section.

I vouch for this personally, as I have seen tremendous growth in followers and impressions myself with this strategy.

Almost all top creators vouch for this one. Two creator names that are on top of my mind are Jasmin Alic and Vedika Bhaia.

3️⃣Content Framework of the Top 1% of LinkedIn Creators

These 6 points below crisply explain what a perfect post on LinkedIn should look like.

This is mainly due to 2 reasons:

1. Attention spans are getting shorter by the day.
2. The LinkedIn audience consists of busy professionals who want to spend minimum time on the platform to gain the necessary information.

4️⃣Optimize content for mobile viewing (for 57% of the total LinkedIn users)

If you have a habit of writing long sentences, like me, this strategy is game-changing to increase impressions on your posts.

• Break down your sentences into bullet points
• Get the gist in crisp tweet-like messages
• Format them in clear paras with lots of white space

5️⃣How to Create maximum content in no time [11 content pieces in 1 hr]

With the advancement of AI in our world, the time taken to create content is getting lesser and lesser every day.

It does not have to be what ChatGPT spews out from an average prompt.

But let’s say you wrote a blog in an hour. You can definitely use AI to create LinkedIn posts from the 10 most important points of the blog.

Tweak these posts to match your tone of voice, add your creatives, and schedule them for 2 weeks.

6️⃣Optimum Social distribution strategy

Amelia believes that no repurposing content is like wearing a great outfit just once.

She emphasizes on smart social media distribution of content in one of her posts on how to create 104 pieces of content from 3 pieces of content.

It’s the smartest method of repurposing content.

If you follow this method and engage with your audience and creators from your niche in a disciplined manner, it will surely elevate your personal brand on LinkedIn.

All you need is an optimized LinkedIn profile with a laser-focused call to action aligned with your business goal.

7️⃣How to workout worth of a piece of content

Amelia has a smart formula to rank her content. Why is it needed in the first place?

Make data your best friend.

Try all types of content you can think of.

But analyze it weekly and monthly and double down on what works the best.

Amelia here want to emphasize that likes are just vanity metrics.

The real reward lies in the DMs > Shares > Saves.

It shows how valuable your content was to your audience. [See pic.]

8️⃣Smart Cold Pitching Strategy

This is a gem I found while digging into her posts and podcasts. I am not sure if she has shared this information so openly anywhere else.

But she used to set up Google alerts for top industry updates in the niche she was targeting to get clients.

Then she used to send those updates especially about competitors of her dream clients in DMs. She did it to the point that they started responding to her with, “How do you know all of this before us?”

She would respond saying, “How do you not know about it?”

She did it to essentially get a foot in the door with her clients and show them how tenacious she was in her work.

Smart move, isn’t it?

Insights from Amelia’s LinkedIn Content Strategy:

When you zoom out and look at the overall picture, here are some amazing insights I was able to derive from spending nearly 40+ hours down the rabbit hole on Amelia Sordell’s personal branding journey.

♠️ Tone of Voice:

Sassy, bold, unafraid, opinionated

♠️ Main Content Themes/Pillars:

Amelia posts daily content about entrepreneurship and building a personal brand. Her topics majorly include: -

• Personal branding tips
  • How to create the perfect framework
  • Best commenting strategy
  • Best DMing strategy
  • How to come up with content topics
  • Content formatting hacks
  • Breaking down strategies of successful creators and brands
  • Busting myths about personal branding
• Content creation motivation
  • Don’t overthink it
  • Just f*cking post it
  • Sharing Entrepreneurship hurdles, fails, lessons, and wins
  • Life advice – like being alright with people not liking you
• Content creation hacks
  • Where to look for content
  • How to come up with ideas for consistent content creation
  • What to talk about as a [Niche + Title]
• Content distribution hacks
  • How to create 11 pieces of content in 1 hr
  • How to create 104 pieces of content for 30 days of posting
  • Importance of repurposing content

♠️ Main Content Formats [LinkedIn]:

Amelia’s content is mostly short-form videos and text. The short-form videos are mostly clippings of her podcasts.

She loves to post screenshots of her tweets.

She posts photos from events too.

On YouTube she along with her team creates daily vlogs to boost employee branding

♠️ Her personal brand style:

• Speaks straight forwards
• Speaks from her experience of failures and wins
• Speaks of her lessons from her failures more than her achievements
• She shares her achievements in numbers as well as her achievements via her lifestyle – like office space, house, trips, quiet luxuries she can afford, etc.
• She is opinionated and unafraid of being disliked.

Lessons to learn from Amelia’s Beliefs and Journey:

😎Have the courage to be disliked

Her definition of Confidence is to be okay in knowing that you will not be liked by everyone in the world.

✊Don’t be afraid to fail

Amelia freely talks about her mistakes and failures. She believes that when we fail, we learn and ultimately succeed.

According to her, The best way to not be scared of failure is to know that you always will fail, and that’s how you win.

🗣️Stop creating problems in your head

Most of the time, the things that we worry the most are all just imaginary.

We create scenarios in our head with “What-ifs”.

Amelia stresses on knowing that almost all of us whether successful or not, have no idea what we are doing.

We should stop comparing ourselves to others, especially comparing our negatives to their positives which is not even an apple-to-apple comparison.

Instead of overthinking a step, one should do it and find out if it works or not.

Amelia Sordell is a beacon of hope in the otherwise dull and gloomy world of Entrepreneurs riddled with competition, anxiety, and self-doubt in 2024.

Her easy-going demeanor and an air of fearlessness around her, make her the much-loved entrepreneur of the UK.

If you are an entrepreneur and came here to learn how to build a personal brand like Amelia Sordell, I hope you found this newsletter valuable.

💚Tell me the part that most resonated with you by replying to the email.

💚 I hope you have enough ideas to begin your LinkedIn growth journey with a bang.

That’s the whole point of this newsletter – giving you a head start on LinkedIn with the entire LinkedIn analysis of the creator on one page.

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💚 Share it with someone who would benefit from this deep dive.

💚 PS – If you would like to replicate her success and need help getting started, send me an email on simranbellani.work@gmail.com with subject line - “Need help Getting started on LinkedIn”

Sincerely yours,
Simran Bellani